The Need: A widely renowned clothier in Europe, Pal Zileri wanted to break new ground in the United States. With the coming opening of a storefront in Las Vegas, the company needed a brand identity and relations campaign that would spread fast and highlight the quality and style of its new line.
The Solution: We immediately got to work with a simple message: One of the most exclusive suitmakers in the world was coming to the United States. To get Pal Zileri's name out to a market they needed to capture, we brokered an innovative deal with the American Express Centurion Card, commonly known as the "Black Card," which landed the clothier's name and product line in hands of some of the most influential people in America. We knew that one of the best ways to feature the quality of the product would be to get it into people's hands, so we included a gift card that would get them started on building their Pal Zileri wardrobe. Through our existing relationships, we were able to secure a photo shoot and endorsement with prominent Hollywood figure John Lithgow. Recently, Pal Zileri's clothing was worn by the contestants on American Idol, one of the most watched shows in the United States. As a way to reach out to the local market, we also hosted a reception event at Pal Zileri's Las Vegas storefront. Pal Zileri's name continues to spread in North America as we further increase our campaign efforts.
American Express Centurion Card
The Need:Always on the lookout for brands that would fit the identity of their high-end clientele, the Amex Centurion Card needed new ideas to help develop their portfolio. With an ever-growing, competitive marketplace, they needed to stay ahead of the competition and add brands that would truly spark interest among their holders.
The Solution: We believe all of our clients are the best at what they do, and had no hesitation in brokering a deal between Pal Zileri and the prestigious credit card. We were able to create a promotion that drove business to both the Italian clothier and Amex. Capitalizing on Pal Zileri's growing collection of casual attire, eyewear, and fragrances, we were able to creatively provide place them in Centurion's travel promotions, which gave Amex the creativity they were looking for and helped them engage the large community of business and casual travelers that hold their card.